ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

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The bpma-organised Promotional Products Week 2016 runs from 12th to 16th September 2016.
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Promotional Products Week 2016

New research from promotional products trade body the bpma has found that 76% of the marketers surveyed will keep a promotional item given to them,