ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

Dinner to Dine For; Together is Better, the IPM Award-winning multi-brand experiential roadshow campaign organized by agency Brand Belief, has launched for the fourth year running.
News

Dinner to Dine For multi-brand roadshow returns

Dinner to Dine For; Together is Better, the IPM Award-winning multi-brand experiential roadshow campaign organized by agency Brand Belief, has launched for the fourth year

Brand Belief's ‘It’s Lunchtime’ multi-brand experiential and promotional campaign kicked off for its third run at the end of September, with a social media campaign aimed at getting busy office workers to try out some desk-based exercises. It’s Lunchtime includes major media, promotional and trade support activity centred around the It’s Lunchtime RoadShow which runs until mid October and which should reach an estimated half-a-million shoppers.
experiential

‘It’s Lunchtime’ adds #lunchercise push

The ‘It’s Lunchtime’ multi-brand experiential and promotional campaign kicked off for its third run at the end of September, this time with a social media

Brand Belief’s latest Gastro Alfresco roadshow is running an #Alfrexit campaign encouraging consumers to ‘Vote Alfrexit’ and eat outdoors this summer.
experiential

Gastro Alfresco ‘#Alfrexit’ vote

Brand Belief’s latest Gastro Alfresco multi-brand roadshow has jumped on the Brexit bandwagon with a #Alfrexit campaign encouraging consumers to ‘Vote Alfrexit’ by getting outdoors

Brand Belief’s ‘A Better Breakfast’ multi-brand campaign returns for a second year from next Saturday.
experiential

Brand Belief brings back ‘Better Breakfast’

Brand Belief’s ‘A Better Breakfast’ multi-brand campaign returns for a second year from next Saturday. Brand Belief, which specialises in multi-brand, multi-discipline roadshows, is again

Brand Belief third Dinner to Dine For

Brand Belief’s Dinner To Dine For multi-brand roadshow campaign returns for a third year in October. Based on Brand Belief’s multi-award winning formula, the integrated