ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

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Speak now and your reputation will thank you

Sarah de-Salis, Group Account Director and Corporate Communications at Finn Communications shares how brands should start sharing their sustainable efforts to meet the demands of

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Physical stores are for shoppers not purchasers

Gavin Silsby, Planning Director at Haygarth, shares how retailers can offer environments that reflect the motivations of today’s bricks & mortar shoppers.  It’s easy to get carried

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First impressions count

Lee McCarrick, Business Development Manager at eventeem, shares some tips and advice on how brands can make their first impressions count when interacting with potential

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The popularity of an Instant Win

Becky Munday, CEO at Mando, addresses customer lack of belief in brands Instant Win promotions, and shares how brands can shape their promotion to encourage