ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

Wine brand Stormhoek, based in South Africa’s ‘Cape of Storms’, is running a neck collar promotion across Great Britain giving consumers the chance to win £50 every day until the end of March, plus entry to a prize draw to win Stormhoek wine for a year.
News

Stormhoek runs cash prize promo

Wine brand Stormhoek, based in South Africa’s ‘Cape of Storms’, is running a neck collar promotion across Great Britain giving consumers the chance to win

Carphone Warehouse has launched a £10m giveaway promotion, its biggest ever. The campaign gives customers a guaranteed reward for spending in store from November through to Christmas.
News

Carphone Warehouse launches £10m giveaway promo

Carphone Warehouse has launched a £10m giveaway promotion, its biggest ever. The campaign gives customers a guaranteed reward for spending in store from November through

John Lyons of Brandmovers provides some timely advice for those looking at using receipt validation in their promotions Everyone's talking about receipt validation for promotions, rebate and loyalty, but why and when should you use it?
Digital

5 tips for using receipt validation in promotions

John Lyons of Brandmovers provides some timely advice for those looking at using receipt validation in their promotions Everyone’s talking about receipt validation for promotions,