ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

The Drum has published a comment piece on political advertising written by Graham Temple, former Chairman of the Institute of Promotional Marketing.
industry

Take the fake out of political advertising

The following comment was written by Graham Temple, former Chairman of the Institute of Promotional Marketing, and published on The Drum. Whenever you come across

October 2, 2017 No Comments
UK marketers have revised their budgets up in the first three months of 2017, with significant growth recorded in internet and main media advertising categories, according to the latest IPA Bellwether Report published today.
industry

IPA Bellwether: marketers up budgets in 2017

UK marketers have revised their budgets up in the first three months of 2017, with significant growth recorded in internet and main media advertising categories,

April 19, 2017 No Comments
Brexit

Brexit: View from the IPM

As we all let the views and opinions on the EU Referendum decision sink in, we have spoken to the IPM for their comments. As

June 24, 2016 No Comments
b2b

Brexit: What marketers need to know now

As we approach Brexit – or Bremain – dependent on your view point, many questions are being raised about what happens to the Codes and

May 18, 2016 No Comments