ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

The Institute of Promotional Marketing (IPM) has announced the shortlist for the IPM Awards 2018, the promotional marketing industry’s most prestigious recognition programme.
industry

IPM Awards 2018 shortlist announced

The Institute of Promotional Marketing (IPM) has announced the shortlist for The IPM Awards 2018, the promotional marketing industry’s most prestigious recognition programme. Richard Pink,

Confectionery brand Kinder is re-running its award-winning retailer competition this Easter, offering retailers the chance to win one of five packs including everything they need to host an in-store Easter Egg Hunt for their local community, including posters for store windows, branded goods and free stock.
industry

Kinder runs Easter retailer promotion

Confectionery brand Kinder is re-running its award-winning trade competition this Easter, offering retailers the chance to win one of five packs including everything they need to

Mondelēz International is running a prize promotion for its Trebor mints range targeting the convenience channel, offering the chance for retailers and consumers to win cash simultaneously.
News

Trebor runs retailer and consumer cash win promo

Mondelēz International is running a prize promotion for its Trebor mints range targeting the convenience channel, offering the chance for retailers and consumers to win

Building a strong third party sales channel is essential to success in certain industries, including the telecoms, technology and automotive sectors says Adam Whatling of Love2shop Business Services
b2b

Improving the effectiveness of channel incentives

For brands and services that sell through third-party channels, creating a strong and effective incentive program delivers real benefits, says Adam Whatling of incentive and