ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

Brands including alcohol-free Budweiser Prohibition Brew, Walkers Max Strong, Branston, Primula and Bodean’s have signed on as partners for National BBQ Week, a multi-brand experiential, sampling and marketing campaign which returns for the 22nd year from Monday May 28th.
experiential

Big brands get behind 22nd National BBQ Week

Brands including alcohol-free Budweiser Prohibition Brew, Walkers Max Strong, Branston, Primula and Bodean’s have signed on as partners for National BBQ Week, a multi-brand experiential,

Kerry Foods is joining forces with Sony Pictures Consumer Marketing to run a new ‘Express Your Selfie’ on-pack promotion for its kids’ cheese snacking products, supporting the release of Sony Pictures Animation’s upcoming film, The Emoji Movie, released on August 4 2017.
News

Kerry Foods partners Sony’s The Emoji Movie

Kerry Foods is joining forces with Sony Pictures Consumer Marketing to run a new ‘Express Your Selfie’ on-pack promotion for its kids’ cheese snacking products,

Kerry Foods is offering consumers a free download from a wide selection of songs from Universal Music with promotional packs of Attack A Snak or Cheestrings.
Digital

Kerry ‘free music’ promo

Kerry Foods is offering consumers a free download from a wide selection of songs from Universal Music with promotional packs of Attack A Snak or

Digital

Branston, Pilgrims Choice promo

Branston Pickle, the UK’s best-selling pickle brand, and Pilgrims Choice, the UK’s number two cheddar brand, are running a joint promotion to celebrate the classic

Mini Babybel has launched ‘Celebrate Every Goal’, a football-themed online game, in advance of the Euro 2016 tournament in France.
Digital

Mini Babybel celebrates summer of sport

  Mini Babybel has launched a £1 million marketing campaign including ‘Celebrate Every Goal’, a football-themed online game, in advance of the football fever expected