ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

Samsung is launching the ‘Gear S3 World Choir’ event, which sees 24 choirs from 24 different countries performing every day from December 1st through December 24th on the UK’s first ‘biometric stage’, powered by the Samsung Gear S3 smartwatch.
experiential

Samsung Gear S3 World Choir at Piccadilly Circus

Samsung is launching the ‘Gear S3 World Choir’ event, which sees 24 choirs from 24 different countries performing every day from December 1st through December 24th

Sense London, the integrated and experiential agency, has poached Cannes-award winning Creative Director Andy Day to lead its expanding creative department.
experiential

Sense names Andy Day as CD

Sense London, the integrated and experiential agency, has poached Cannes Award-winning Creative Director Andy Day to lead the company’s expanding creative department. Day brings 20

Samsung Electronics UK’s immersive Galaxy Studio space at Westfield London has attracted more than 330,000 visitors since opening on March 11th 2016, the company has revealed.
Digital

Samsung Galaxy Studio attracts 330,000

Samsung Electronics UK’s immersive Galaxy Studio space at Westfield London has attracted more than 330,000 visitors since opening on March 11th 2016, the company has

Cheil Worldwide is consolidating its entire global retail resource under the Cheil Retail banner, led by Simon Hathaway as Global Chief Retail Officer.
industry

Cheil unifies global retail specialists

Cheil Worldwide is consolidating its entire global retail resource under a single banner, Cheil Retail. The new unit will be led by Simon Hathaway as

Matt Pye, the COO at Cheil UK, is leaving the agency after five years. Pye's departure comes soon after the appointment of Paul Hammersley as Group CEO.
News

Pye to leave Cheil UK

Matt Pye, the Chief Operating Officer at Cheil UK, is leaving the agency after five years. Pye’s departure comes soon after the appointment of Paul