ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

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With last year’s Dorset Cereals experiential tour delivering 25 live days, 100,000 sample giveaways and an experiential reach of over 280,000, the brand will again be touring family-friendly festivals this summer.
experiential

Dorset Cereals embarks on 2017 UK tour

With last year’s Dorset Cereals experiential tour delivering 25 live days, 100,000 sample giveaways and an experiential reach of over 280,000, the brand will again

Leading sports nutrition brand, Maximuscle, saw thousands of fitness fanatics visit its stand at this year’s BodyPower Expo from May 12 14, 2017. The event was the first time Maximuscle’s latest products and flavours had been offered to consumers, and the brand’s stand included a sampling bar featuring an array of new products, free giveaways, fitness challenges and appearances by leading sports and fitness personalities.
experiential

Maximuscle ‘Make Gains’ at BodyPower Expo

Leading sports nutrition brand Maximuscle saw thousands of fitness fanatics visit its stand at this year’s BodyPower Expo from May 12 14, 2017. The event

PlayStation UK is running a nationwide tour aimed at bringing its Virtual Reality titles to gamers. Visiting six locations throughout the UK, The Future of Play Tour features a series of experiential PlayStation 4 events offering gamers the opportunity to enjoy the immersive world of PlayStation VR.
Digital

PlayStation ‘Future of Play’ Tour

PlayStation UK is running a nationwide tour aimed at bringing its Virtual Reality titles to gamers. Visiting six locations throughout the UK, The Future of

PlayStation offered gamers the chance to experience exclusive previews of PlayStationVR and its latest titles at video games event EGX Rezzed at London’s Tobacco Dock over the weekend of April 7th to 9th 2016.
Digital

PlayStation at EGX Rezzed

PlayStation offered gamers the chance to experience exclusive previews of PlayStationVR and its latest titles at video games event EGX Rezzed at London’s Tobacco Dock