ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

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Co-op is running a campaign embracing the British summer's unpredictability and helping customers do the same, with a charity link to the British Red Cross.
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Co-op Unpredictable Summer Menu

Co-op is running a campaign embracing the unpredictability of the British summer and helping customers do the same. The retailer is asking Facebook fans to