ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

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The initiative forms part of Herbal Essences’ new 360° support campaign which includes TV and print advertisements, PR, plus in-store, digital and social media activations.
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P&G Herbal Essences ‘Free Haircut’

Procter & Gamble (P&G) is boosting consumer awareness of its Herbal Essences brand with a ‘Free Haircut’ promotion this summer. Running from now until October

Mars has launched its Sweet Sundays on-pack promotion for the fifth year running, offering consumers free cinema tickets for Sunday screenings.
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Mars ‘Sweet Sundays’ back

Mars Chocolate UK has launched its Sweet Sundays promotion for the fifth year running, offering consumers the chance to collect codes from packs and trade

Anchor Spreadable “Shake it” Xmas promo

Anchor Spreadable is giving people the chance to see what’s under the Christmas tree early with its “Shake it, squeeze it, win it!” promotion. The