ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

Incentive

Activation Help Wall’s Bring It Home

Activation was briefed by Wall’s to help drive awareness of their Scotch Eggs in Morrisons during the FIFA World Cup – the resulting social posts

Loyalty

TLC Have ‘All Aisles Covered’ in ASDA

11 campaigns in store at one time. Is this a record? Walk into any of your larger ASDA stores today and you’ll find eleven promotions

Baby and toddler food brand Kiddylicious has created a new version of its hugely popular online game, Wafer Wipeout, with new graphics, ingredients and prizes.
Digital

Kiddylicious creates new mobile game

Baby and toddler food brand Kiddylicious has created a new version of its popular online game, Wafer Wipeout, with new graphics, ingredients and prizes. The