ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

International marketing group St Ives has merged three of its businesses to create a new agency, Edit, which unites data science and marketing technology to power through-the-line CRM and media.
industry

St Ives launches new agency, Edit

International marketing group St Ives has merged three of its businesses to create a new agency, Edit, which unites data science and marketing technology to

Leading employee and customer engagement solutions company Grass Roots is being bought by Blackhawk Network Holdings, Inc., a leading prepaid and payments global company based in California.
b2b

Grass Roots acquired by Blackhawk

Leading employee and customer engagement solutions company Grass Roots is being bought by Blackhawk Network Holdings, Inc., a leading prepaid and payments global company based

Mark Spicer of Snipp Interactive looks at how some key technologies and trends are impacting the loyalty industry
b2b

Next Generation Loyalty

Mark Spicer of Snipp Interactive looks at how some key technologies and trends are impacting the loyalty industry Most loyalty programs were conceived decades ago