ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

Prize packages need to be relevant to brands and consumers, says Justine Clement of The Happy Prize Company
Loyalty

Money can’t buy you love

Prize packages need to be relevant to brands and consumers, says Justine Clement of The Happy Prize Company A typical FMCG brand’s customer retention strategy

For brands and agencies in 2017, the opportunities offered by prizes and incentives are truly greater than ever before, says Chris Pearson of Element London
industry

Prize Promotions: The Gift That Keeps On Giving

For brands and agencies today, the opportunities offered by prize promotions and incentives are truly greater than ever before, says Chris Pearson of Element London

Andrew Rae of incentives and rewards agency The Black Tomato Agency argues for the value of rolling out the red carpet to attract and retain key customers.
News

Prize Management: Reward to Retain

Andrew Rae of incentives, rewards and prize management company The Black Tomato Agency argues for the value of rolling out the red carpet to attract

Prize promotion specialist The Black Tomato Agency has added another new hire to bolster its team with the appointment of Ellie Clarke as Fulfilment Manager.
industry

Black Tomato Agency New Hire

Prize promotion specialist The Black Tomato Agency has added another new hire to bolster its team with the appointment of Ellie Clarke as Fulfilment Manager.