Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.
London, June 9, 2025 – Global experiential agency Momentum Worldwide is excited to announce the appointment of James Cahill as UK Commerce Creative Director for
Dale Farm has always looked for ways to sprinkle a little extra joy into everyday moments, and their latest on-pack promotion across the ice cream
Global experiential agency Momentum Worldwide announces the appointment of Jason Alan Snyder as its first-ever Global Chief AI Officer, marking a transformative move in the
London, UK – 14th April 2025 – Peroni Nastro Azzurro, the UK’s most loved lager brand,[1] in collaboration with marketing partner agency Savvy Marketing, has
The IPM is delighted to open entries for The Awards 2025! After another remarkable year of creativity, innovation, and impact in promotional marketing, we are
Yeo Valley, the UK’s leading organic dairy brand, has hit the ground running with a high-impact shopper and social campaign designed to promote its Greek
We’re pleased to welcome NeoCurrency, a leading digital reward provider, into the IPM community. With a catalogue of 2,000+ reward options spanning 50 currencies in
January often comes with a shift in consumer habits—out with indulgence and in with healthier choices. Tilda’s latest campaign, ‘New Year’s Rice-olutions‘, turns this annual
Poundland has launched its nationwide loyalty program, Poundland Perks, across 850 stores and online platforms, marking a significant advancement in high-street retail engagement.
Bargain-hunting Brits are planning to expand beyond clothing, beauty and electronics for Black Friday Cyber Monday purchases, with new categories such as air travel and health gaining in popularity with younger generations: