Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.
Zappit.co is a leading tech player in the promotional marketing industry, delivering insight led shopper marketing & customer care solutions through digital coupons and instant cashback.
Lambrini, the best-selling perry brand, has teamed up with self-tan specialist, Fake Bake, for a Spring on-pack promotion offering the chance to win Fake Bake
Valassis, the UK’s largest coupon and voucher services provider, has launched Cashback & Rewards, a new multi-channel promotional solution that facilitates direct payment between the
Cult Japanese confectionary brand Hi-CHEW has launched in the UK, backed with a social media promotion which allows London-based consumers to claim a free sample
Easy-to-digest milk brand a2 Milk has just run a digitally-powered “Try Me Free” campaign to increase visibility in store at the point of purchase and
AB InBev, the world’s biggest beer company, has been supporting its new alcohol-free beer, Budweiser Prohibition, with a UK anti-drink drive digital and Out Of
Even though the volume of money-off coupons and vouchers in circulation appears to have fallen, UK consumers still saved £3.4 billion in the 12 months
Procter & Gamble-owned toilet paper brand Charmin offered New Yorkers their own private and personal toilet facilities last week, with the launch of Charmin Van-GO,
David Tymm of secure digital voucher provider i-movo suggests a new approach to bridging the gap between online marketing activity and what consumers actually do… SPONSORED
Eagle Eye, the SaaS technology company which validates and redeems digital promotions in real-time for the grocery, retail and hospitality industries, has won a new