ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

Door drop

Alan Frank Crossman

The IPM received the very sad news that Alan Crossman had passed away at his home in Bedford. Alan was one of the early pioneers

M&S launched its ‘Sparks’ loyalty and store card in 2016, supported by extensive direct mail activity created and managed by The Lettershop Group (TLG).
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Case Study: Sparks hits the mark for M&S

Sparks hits the mark for Marks & Spencer ‘National Treasure’ Marks and Spencer introduced its first store card, ‘Sparks’, in 2016, offering a personalised loyalty