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SunLife has launched an integrated campaign in support of its new Guaranteed Funeral Plan. The drive, delivered by launch specialist agency Five by Five, spans
There is a growing trend for brands to create their own loyalty programmes, rather than sign up to coalition loyalty schemes, says Belinda Clark of
A new experiential marketing company, VIP (Very Important Pooches), has launched to offer brands a route to target dogs and their owners. VIP will be
INFINITI, the luxury car maker, is surprising customers in London and the South East this Valentine’s Day with bouquets of flowers delivered to their door.
Clipper Teas, the Fairtrade tea brand from Wessanen UK, is launching a three-tiered summer sampling campaign for its green tea range, designed to position the
Sparks hits the mark for Marks & Spencer ‘National Treasure’ Marks and Spencer introduced its first store card, ‘Sparks’, in 2016, offering a personalised loyalty
The IPM has launched The COGS Awards 2016, the recognition programme for service partners, and is encouraging members and non-members alike from service sectors such
Amaze One, the CRM agency based in London, Manchester and Bristol, has appointed Paul Kennedy as its new Data Strategy Director. Kennedy, the former Head
Amaze One, the CRM agency based in London, Manchester, Somerset and Bristol, has appointed Tom Rowland-Hill as Head of Business Development, following a strong year