ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

industry

Black Friday – bane or benefit?

Fiona Strong, Managing Director at Ark-H Handling, explores how Black Friday can be both a blessing and a curse for retailers and fulfilment houses. Introduced

It may be roasting outside, but for marketers, Christmas is just around the corner. Maddie Cullen of Ready Agency provides some tips on targeting consumers during the festive period
Digital

How to make your Christmas campaign stand out

It may be roasting outside, but for marketers, Christmas is just around the corner. Maddie Cullen of Ready Agency provides some tips on targeting consumers

Cheil Worldwide is consolidating its entire global retail resource under the Cheil Retail banner, led by Simon Hathaway as Global Chief Retail Officer.
industry

Cheil unifies global retail specialists

Cheil Worldwide is consolidating its entire global retail resource under a single banner, Cheil Retail. The new unit will be led by Simon Hathaway as

In the US, Levi Strauss & Co. has linked with Goodwill to help shoppers give unwanted clothing and footwear to the charity and also raise funds.
Digital

Levi Strauss US helps shoppers give back

In the US, Levi Strauss & Co. has linked with Goodwill to help shoppers give unwanted clothing and footwear to the charity and also raise