ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

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experiential

Experience12 Promotes Two to Operational Board

Experience12, the entertainment experiential specialist, has created a new operational board, promoting George Bateman and Nick Parker into new board roles. The op-board will be

industry

Summer 2019 marketing opportunities worth entertaining

Brand Culture‘s Scott White explores which brands seized great entertainment opportunities this year, as well as the best marketing opportunities in 2019 that could drive customer and