ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

Digital

LEGO creates shoppable AR experience on Snapchat

KABOOKI, the company behind the LEGO Wear license, recently launched a limited edition clothing collection for adults. To promote the new clothing line, We Are Social

Lambrini has partnered with online retailer Very.co.uk for an on-pack offer targeting the 21-34 year old female demographic.
Digital

Lambrini launches Very.co.uk on-pack offer

Lambrini has partnered with online retailer Very.co.uk for an on-pack offer targeting the 21-34 year old female demographic. The promotion aligns the Lambrini brand with

Charlotte Tilbury, the luxury cosmetics retailer, has launched what is claimed to be Westfield’s first ever interactive retail installation, to drive excitement and awareness of its new flagship store before it opens in Westfield White City later this month.
Digital

Charlotte Tilbury Westfield ‘magic mirrors’

Charlotte Tilbury, the luxury cosmetics retailer, has launched what is claimed to be Westfield’s first ever interactive retail installation, to drive excitement and awareness of

Leading fast-fashion retail brand New Look has launched its new Autumn/Winter 2016 promotional campaign online and across more than 600 retail stores in the UK and republic of Ireland, offering consumers £1m of style prizes to be won.
Digital

New Look new promotion

Leading fast-fashion retail brand New Look has launched its new Autumn/Winter 2016 promotional campaign online and across more than 600 retail stores in the UK