Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.
Award-winning creative brand experience agency, N2O, has designed an American gas station-style festival experience for LA-born make up brand, NYX Professional Makeup. Born out of
Award-winning creative brand experience agency, N2O, will deliver an immersive touring pop-up food festival in partnership with Tesco to inspire customers and colleagues in the
Amplify has been tasked with helping Sipsmith Gin develop a festival presence inspired by the gin palaces of the 1820s. The activation, which runs at
Experiential agency TRO has been working with Japan Tobacco International UK (JTI UK) to design and build “Logic Steamtown” – an interactive consumer installation made up
Experiential marketing agency N2O is once again inviting brands to get involved in its innovative festival pop-up, All Out Beauty. The multi-brand fashion and beauty
Co-op reveals plans to continue its partnership with Live Nation and open a 6,000 ft. pop up shop at six UK music festivals this year. The
Ben Bestford, Director at BAM Agency Ltd shares his thoughts on the benefits of brands targeting young people throughout their festival experience. For the youth of today
IPM Members, Electric Live, have a number of exciting updates regarding this years Fusion Festival. Fusion Presents which will take place on Friday 30th August,
Independent Scottish brewer, BrewDog, will be hosting Metro Mayhem, its first London-based beer festival, set to take place on Saturday 10th November 2018 at The
What happens to the festival industry in a year when the greatest show on earth, Glastonbury, takes a year out, asks Orla Ryan of ignis