ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

Household towel brand Plenty is collaborating with Disney ahead of the hotly-anticipated launch of the Disney∙Pixar film Incredibles 2, which will be released in UK cinemas on July 13th.
News

Plenty launches Incredibles 2 on-pack offer

Household towel brand Plenty is collaborating with Disney ahead of the hotly-anticipated launch of the Disney∙Pixar film Incredibles 2, which will be released in UK

Panasonic has launched an on-pack promotion in the UK in conjunction with the release of the Sony film, Spider-Man: Homecoming.
News

Panasonic runs Spider-Man movie on-pack promo

Panasonic  has launched an on-pack promotion in the UK in conjunction with the release of the Sony film, Spider-Man: Homecoming. The promo offers consumers the

The My Little Pony Friendship Tour, an experiential roadshow celebrating Hasbro's iconic girls's toy brand, My Little Pony, returns to the UK this summer with a refreshed look and feel to celebrate the upcoming release of My Little Pony: The Movie.
experiential

My Little Pony Friendship Tour returns to UK

The My Little Pony Friendship Tour, an experiential roadshow celebrating Hasbro’s iconic girls’s toy brand, My Little Pony, returns to the UK this summer with

Mars Chocolate UK has announced the return of its Sweet Sundays promotion for the sixth year running. Consumers who buy a range of Mars bitesize products will be able to claim free cinema tickets. Mars says it is its biggest bitesize activation in 2017.
News

Mars Sweet Sundays Episode VI

Mars Chocolate UK has announced the return of its Sweet Sundays promotion for the sixth year running. Consumers who buy a range of Mars bitesize products