ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

Visa Europe is promoting its Rio Olympic Games sponsorship with its “Heart of the Olympian” campaign, plus promotions and activations.
Digital

Visa Europe celebrates Olympic link

Visa is promoting its sponsorship of the Rio Olympics with the “Heart of the Olympian” campaign, alongside a collection of promotions and activations that will offer

Bacs, the organisation behind Direct Debit in the UK, has launched a new campaign offering billers the chance to promote two £10,000 prizes to customers.
b2b

Bacs national campaign offers £20,000 prizes

Bacs Payment Schemes Limited (Bacs), the organisation behind Direct Debit in the UK, has launched a new national marketing campaign offering organisations which let people pay by

Comparethemarket.com has linked up with Warner Bros. Pictures to offer limited edition Aleksandr and Sergei toys with the two brand characters as Batman and Superman respectively.
News

Comparethemarket offers Super Meerkat toys

Comparethemarket.com has linked up with Warner Bros. Pictures to offer limited edition Aleksandr and Sergei toys with the two brand characters as Batman and Superman

Insurance company Aviva has been running experiential activity at Waterloo Station asking people to vote for who they thought were better drivers.
Digital

Aviva Safer Drivers Waterloo experiential

Insurance company Aviva has been running experiential activity at Waterloo Station asking people to vote for who they thought were better drivers. The challenge supports