ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

FrieslandCampina-owned flavoured milk brand Yazoo has launched a new integrated campaign including sampling, digital, mobile, couponing and social activity.
Digital

Yazoo #ShakeItUp with Sense, i-movo

The campaign will be encouraging people to ‘Shake Up’ the mundane as the antidote to all things boring and sensible and will be supported by

UK Shoppers can discover what kind of snacker they are and win £100 H&M vouchers with yogurt drink Optiwell’s ‘Thank Goodness’ shopping centre campaign.
experiential

Optiwell identifies snacker profiles

Shoppers across the UK can discover what kind of snacker they are and win one of 10 £100 H&M vouchers when yogurt drink Optiwell’s ‘Thank

London’s Waterloo Station is the venue for FrieslandCampina’s latest campaign for its new healthy yogurt drink, Optiwell.
experiential

Optiwell Waterloo Station domination

London’s Waterloo Station is the venue for FrieslandCampina’s latest campaign for its new healthy yogurt drink, Optiwell. The activity involves the takeover of multiple poster