ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

Food company Ginsters has signed a new three year deal with the English Football League, and is kicking off the relationship with an on-pack promotion offering consumers the chance to win £10, EFL match tickets, season tickets and VIP Match day experiences.
News

Ginsters win EFL tickets and tenners

Food company Ginsters has signed a new three year deal with the English Football League, and is kicking off the relationship with an on-pack promotion

Ginsters ‘Match Day Hero’ promo offers a prize of £10,000 for the fan chosen plus 12 “footie front room” prize packages including TV, sofa and fridge.
News

Ginsters ‘Match Day Hero’ promotion

Ginsters has launched an on-pack promotion that aims to “celebrate football fans that go the extra mile in supporting their club” with a prize of