Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.
Award-winning creative brand experience agency, N2O, is set to captivate shoppers this Halloween with the Trail to Treats touring roadshow, born from the retailer’s new Halloween toolkit.
Multi-award-winning creative brand experience agency, N2O, has designed an immersive brand experience for Fruit-tella to drive awareness of its new product line with an engaging
New research investigating UK household shoppers’ plans for Halloween has been launched today by leading retail and shopper marketing agency, Savvy. The findings indicate that
JBL, pioneers of immersive sound for speakers and headphones, have turned to content experimenter UNIT9 and Ranieri Communications to help create one of London’s most spine-tingling Halloween-themed
The Kraken Black Spiced Rum have relaunched their Halloween Kraken Screamfest activation across 5 UK cities. Delivering the campaign was brand engagement and live events
Lauren Miles, Senior Account and Marketing Executive at Mando, lists some frightfully bad activations from brands that should have known better. Some promotions can initially seem
Experience, design and engineering company Dare has launched an interactive charity web app: This is Scare. It aims to raise awareness and prompt action for
46 percent of UK shoppers will be getting involved in the spooky occasion, but this rises to 70 percent for those with children finds research
As the nights get longer and Halloween season fast approaches, Nestlé UK is launching ‘Scaries,’ a spooky edition of Smarties, which will be hitting the
Fanta is running an experiential Virtual Reality campaign called ‘Fanta: The 13th Floor’ to scare audiences just in time for Halloween, with consumers entering a