ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

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Prize packages need to be relevant to brands and consumers, says Justine Clement of The Happy Prize Company
Loyalty

Money can’t buy you love

Prize packages need to be relevant to brands and consumers, says Justine Clement of The Happy Prize Company A typical FMCG brand’s customer retention strategy