Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.
Independent craft brewer BrewDog is supporting its flagship beer, Punk IPA, with a series of ‘Punk State’ activations across key UK cities this summer. The campaign,
Specialist ski airline Swiss International Air Lines (SWISS) ran a one-day experiential campaign at King’s Cross station last week, bringing a powder day to London and encouraging
Quaker Oats is running an on-pack promotion offering 10 consumers the chance to win £10,000 (or €10,000 in the Republic of Ireland) by submitting photos
Pampers has launched a nationwide #ThankYouMidwife TV and social media campaign aiming to deliver a ‘thank you’ to each of the nation’s 40,000 midwives for
Hendrick’s Gin is offering London commuters the chance to drink a selection of cocktails and enjoy a cucumber macaron as they tour London in a
Kepak Convenience Foods has launched its biggest ever sampling campaign, backed with a brand-building, money-off coupon drive, under the slogan #FLAMINTASTY. The initial £350,000 investment