Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.
Promotional marketing agency Cat Among The Pigeons has announced the launch of a major on-pack promotional campaign for Soreen, the UK’s original malt loaf. ‘Find
As the Premier League has come to a dramatic close, Cadbury kicked-off its second end-of-season promotion, offering fans the opportunity to jet off on a summer
Etihad Holidays has launched a new website that’s powered by a smart algorithm, to offer holiday bookers the best packages at the best prices, guaranteed.
Virgin Holidays has once more revolutionised its retail experience by opening the first-ever travel agent to feature an operational spa. The brand new store in
Naked Noodle, the leading authentic snack pot brand has joined forces with IPM Members, lastminute.com and Brass agency, to create its biggest ever promotional campaign. Shoppers can
Nestlé’s iconic KitKat is starting 2019 with a new on-pack promotion giving lucky consumers in the UK and Ireland the chance to win an amazing
In a cruise industry first, P&O Cruises has launched an augmented reality campaign to promote its latest new ship, Iona, and bring to life its
Travel can help engage consumers by putting unusual and unexpected incentives at the heart of marketing campaigns, says Amy Nield, Head of Prize at Sodexo
Foster’s is giving consumers the chance to win a unique trip to “the thirstiest place on earth” – Ayers Rock, Australia – in an on-pack
Malt drink Supermalt is launching a carnival-themed on-pack prize promotion, offering consumers the chance to win one of three Caribbean holidays, with tickets to the