ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

Newspapers are the fastest-moving consumer goods industry of them all. David Tymm of i-movo explores what brand owners can learn from how they drive loyalty and turn customers into subscribers
b2b

Plucking Geese to get Golden Eggs

Newspapers are the fastest-moving consumer goods industry of them all. David Tymm of i-movo explores what brand owners can learn from how they drive loyalty

June 26, 2018 No Comments
Cult Japanese confectionary brand Hi-CHEW has launched in the UK, backed with a social media promotion which allows London-based consumers to claim a free sample pack.
Digital

Hi-Chew uses digital vouchers for UK launch

Cult Japanese confectionary brand Hi-CHEW has launched in the UK, backed with a social media promotion which allows London-based consumers to claim a free sample

April 10, 2018 No Comments
FrieslandCampina-owned flavoured milk brand Yazoo has launched a new integrated campaign including sampling, digital, mobile, couponing and social activity.
Digital

Yazoo #ShakeItUp with Sense, i-movo

The campaign will be encouraging people to ‘Shake Up’ the mundane as the antidote to all things boring and sensible and will be supported by

August 15, 2016 No Comments
b2b

Online marketing’s missing link

David Tymm of i-movo argues that digital coupons and vouchers can be the final link that completes online promotional campaigns Like those wearing sandwich boards

May 9, 2016 No Comments