ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

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What happens to the festival industry in a year when the greatest show on earth, Glastonbury, takes a year out, asks Orla Ryan of ignis
experiential

2018… a fallow year for UK festivals?

What happens to the festival industry in a year when the greatest show on earth, Glastonbury, takes a year out, asks Orla Ryan of ignis

October 4, 2018 No Comments
Brand experience agency ignis has appointed Ursula Benson as the agency’s Business Development Director. Benson has had senior positions at a range of major agencies. Most recently, she was Business Director at Rapp
industry

Ignis recruits Business Development Director

Brand experience agency ignis has appointed Ursula Benson as the agency’s Business Development Director. Benson has had senior positions at a range of major agencies.

July 27, 2017 No Comments
Ballantine's Hard Fired whisky variant – matured in charred American oak barrels – has introduced multisensory charred bars to Paris airports to highlight the bespoke distillation process. The Ballantine’s Hard Fired multisensory bar will be a new engagement launching in the travel retail environment, giving passengers the opportunity to ‘fire up’ their journey with a taste of whisky while sitting at a bespoke charred bar, smelling hints of wood smoke and vanilla.
experiential

Ballantine’s Hard Fired ‘charred bars’

Ballantine’s Hard Fired whisky variant – matured in charred American oak barrels – has introduced multisensory charred bars to Paris airports to highlight the bespoke

March 27, 2017 No Comments
Fuller, Smith & Turner, the London brewer and pub company, has just launched new beer brand London Pride Unfiltered at the Craft Beer Rising event.
experiential

Fullers launches London Pride Unfiltered

Fuller, Smith & Turner PLC (Fuller’s), the London brewer and premium pub company, has just launched London Pride Unfiltered, which it says is its biggest

February 27, 2017 No Comments