ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

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Consumers and C-store operators can both win up to £1,000 in a new promotion from Cadbury Double Decker, part of the brand’s ‘Obey Your Mouth’ campaign.
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Cadbury Double Decker cash prize promo

Consumers and C-store operators can both win cash prizes in a new promotion from Cadbury Double Decker, part of the second phase of the chocolate

Maria Sze, Managing Director at whynot! thinkpeople, has some advice for independent retailers on how to survive and prosper
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Growing convenience stores

Maria Sze, Managing Director at whynot! thinkpeople, has some advice for independent retailers on how to survive and prosper I love my local shop. Apart