ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

industry

How To Ace Influencer Marketing

The OG of Influencer Marketing, Holly Eddleston, and BIG little London Founder, Emma Critchley-Lloyd, partnered with The Institute of Promotional Marketing (IPM) to present their insightful guide: ‘How to ace influencer

industry

Savvy reveal Father’s Day spending insights

New research investigating UK household shoppers’ plans for Father’s Day 2019 has been launched by leading retail and shopper marketing agency, Savvy. The findings indicate

Brass, the Leeds-based integrated marketing agency, has expanded its insight offering with the appointment of Sam Bannister to the newly created role of Head of Insight.
industry

Brass develops insight offering with new hire

Brass, the Leeds-based integrated marketing agency, has expanded its insight offering with the appointment of Sam Bannister to the newly created role of Head of