ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

Door drop

Alan Frank Crossman

The IPM received the very sad news that Alan Crossman had passed away at his home in Bedford. Alan was one of the early pioneers

experiential

THE PRODUCERS ANNOUNCES NEW MANAGING PARTNER

As part of the agency’s expansion and growth plan, Kate Umfreville moves to Managing Partner of award-winning creative experiences agency, The Producers. Umfreville has played

Digital

Inviting social to the table

How Systems Thinking can help brands more meaningfully connect on social media It’s ironic that, despite our name, social media specialists have long worked in