ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

Comparethemarket.com has linked up with Warner Bros. Pictures to offer limited edition Aleksandr and Sergei toys with the two brand characters as Batman and Superman respectively.
News

Comparethemarket offers Super Meerkat toys

Comparethemarket.com has linked up with Warner Bros. Pictures to offer limited edition Aleksandr and Sergei toys with the two brand characters as Batman and Superman

Insurance company Aviva has been running experiential activity at Waterloo Station asking people to vote for who they thought were better drivers.
Digital

Aviva Safer Drivers Waterloo experiential

Insurance company Aviva has been running experiential activity at Waterloo Station asking people to vote for who they thought were better drivers. The challenge supports

Confused.com has added two new toys, Miss Herbert and Stunt Herbert, to the rewards customers can claim when buying selected products through the website.
News

Confused.com adds two new Herbert toys

Confused.com has added two new free toys, Miss Herbert and Stunt Herbert, to the rewards which customers can claim when they take out selected products