ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

Ben Taylor of CASSETTE
Digital

TRO launches new technology solutions unit, CASSETTE

Experiential marketing agency TRO has unveiled a new standalone business unit, CASSETTE, to deliver innovative creative technology solutions for live experiential marketing campaigns. CASSETTE replaces

The entry deadline for the Institute of Promotional Marketing Awards 2017 is February 28th 2017 – and agencies and brand owners who want to enter their promotional campaigns from 2016 are being encouraged to get their submissions together now.
industry

IPM Awards entry closes in three weeks

The entry deadline for the Institute of Promotional Marketing Awards 2017 is in less than three weeks on February 28th – and agencies and brand

UK frozen food store Iceland is launching an interactive Facebook Live campaign devised by independent media agency the7stars and social distribution company Jungle Creations to highlight the money that can be saved if you go frozen.
Digital

Iceland frozen fish Facebook competition

UK frozen food store Iceland is launching an interactive Facebook Live campaign devised by independent media agency the7stars and social distribution company Jungle Creations to