ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

Covid-19

A Business Guide to Surviving Covid-19

The IPM’s very own Regulatory Affairs Manager Mani Roberts shed lights on the effects of Covid-19 on our industry and support measures available for businesses and

Laura Kelly of the IPM’s Legal Advisory Service highlights some changes to the rules on putting prices in marketing communications
industry

Guidance on Pricing Practices

Laura Kelly of the IPM’s Legal Advisory Service highlights some changes to the rules on putting prices in marketing communications The Chartered Trading Standards Institute

The Institute of Promotional Marketing, the UK industry body for promotional marketing, has just celebrated the latest graduates on its key training courses, the IPM Certificate in Promotional Marketing, the IPM Diploma in Promotional Marketing and the IPM Incentive & Motivation Diploma.
industry

IPM graduation 2017

The Institute of Promotional Marketing, the UK industry body for promotional marketing, has just celebrated the latest graduates on its key training courses, the IPM

Laura Kelly, Legal & Regulatory Advisor at the IPM, discusses the ASA's new commitment to stamping out gender stereotyping in marketing communications
industry

Why HFSS marketing needs to change

Laura Kelly, Legal & Regulatory Advisor at the IPM, explains why changes to the CAP Code, the rules governing advertising and marketing in the UK, had