ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

experiential

Landsec put their Spotlight on the IPM

Landsec are extremely proud and excited to be the latest addition of the IPM. Landsec is a property developer, shaping places for life, work and

Digital

Introducing IPM’s Newest Member, Zappit

Zappit.co is a leading tech player in the promotional marketing industry, delivering insight led shopper marketing & customer care solutions through digital coupons and instant cashback.

industry

How To Ace Influencer Marketing

The OG of Influencer Marketing, Holly Eddleston, and BIG little London Founder, Emma Critchley-Lloyd, partnered with The Institute of Promotional Marketing (IPM) to present their insightful guide: ‘How to ace influencer

Digital

Staffwise Join the IPM

Staffwise are proud to become the latest member of the IPM. Staffwise is a software as a service company (SaaS), boasting a simple yet highly

industry

Another Way Prize Management Join The IPM

Another Way Prize Management is delighted to be joining the IPM community. Specialising in Prize Management, Brand Experiences and Incentives, Another Way is passionate about

industry

Introducing New IPM Member BIG little LDN

BIG little LDN is the agency for businesses who want more bang for their buck. We specialise in brand strategy, PR, social media and influencer