ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

Global brand experience agency Jack Morton Worldwide appoints Dina Green as VP, business director and Andrew Thomas and Nate Thompson as creative directors.
experiential

Jack Morton Worldwide London key hires

Global brand experience agency Jack Morton Worldwide has made three key senior hires in its London office covering the agency’s core areas of client relationships

King Digital Entertainment launched the latest installment of its mobile game Candy Crush with a specially-built adult bouncy castle, ‘Bouncingham Castle’.
Digital

Candy Crush creates ‘Bouncingham Castle’

King Digital Entertainment launched the latest installment of its global mobile gaming phenomenon, Candy Crush, in London last week with a specially-built adult bouncy castle,