ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

Kerry Foods is joining forces with Sony Pictures Consumer Marketing to run a new ‘Express Your Selfie’ on-pack promotion for its kids’ cheese snacking products, supporting the release of Sony Pictures Animation’s upcoming film, The Emoji Movie, released on August 4 2017.
News

Kerry Foods partners Sony’s The Emoji Movie

Kerry Foods is joining forces with Sony Pictures Consumer Marketing to run a new ‘Express Your Selfie’ on-pack promotion for its kids’ cheese snacking products,

Matthessons Fridge Raiders has launched a £1m campaign, ‘The Snacker Hacker’, which involves six of the world’s biggest YouTube gamers, with a combined follower reach of over 20 million.
Digital

Fridge Raiders ‘Snacker Hacker’ promo

Matthessons Fridge Raiders has launched a £1m campaign, ‘The Snacker Hacker’, which involves six of the world’s biggest YouTube gamers, with a combined follower reach

Kerry Foods is offering consumers a free download from a wide selection of songs from Universal Music with promotional packs of Attack A Snak or Cheestrings.
Digital

Kerry ‘free music’ promo

Kerry Foods is offering consumers a free download from a wide selection of songs from Universal Music with promotional packs of Attack A Snak or

Richmond Sausages brand is launching a £3m integrated ‘Sausages & Chip’ campaign offering 200,000 toy locating microchips as prizes.
Digital

‘Sausages & Chip’ from Richmond

Kerry Foods’ Richmond Sausages brand is launching a new £3m integrated ‘Sausages & Chip’ campaign, giving families the chance to win one of 200,000 microchips