Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.
The IPM – the trade body representing UK agencies, service companies and brands engaged in promotional marketing and brand activation – is delighted to announce
Are you a UK agency or brand running a promotion in Ireland? If so you may be transferring personal data of Irish entrants from an
Jim Conning of Royal Mail Data Services (RMDS) provides some practical advice for how to use customer data in promotions, based on new research Accurate, comprehensive
Laura Kelly of the IPM’s Legal Advisory Service highlights some changes to the rules on putting prices in marketing communications The Chartered Trading Standards Institute
Laura Kelly, Legal & Regulatory Advisor at the IPM, explains why changes to the CAP Code, the rules governing advertising and marketing in the UK, had
Following a full public consultation, the Committee of Advertising Practice – CAP – has today announced tough new rules banning the advertising of high fat, salt
The Institute of Promotional Marketing (IPM) has welcomed plans from the Committee of Advertising Practice (CAP) to tighten up the rules surrounding the advertising and