ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

Household towel brand Plenty is collaborating with Disney ahead of the hotly-anticipated launch of the Disney∙Pixar film Incredibles 2, which will be released in UK cinemas on July 13th.
News

Plenty launches Incredibles 2 on-pack offer

Household towel brand Plenty is collaborating with Disney ahead of the hotly-anticipated launch of the Disney∙Pixar film Incredibles 2, which will be released in UK

The entry deadline for the Institute of Promotional Marketing Awards 2017 is February 28th 2017 – and agencies and brand owners who want to enter their promotional campaigns from 2016 are being encouraged to get their submissions together now.
industry

IPM Awards entry closes in three weeks

The entry deadline for the Institute of Promotional Marketing Awards 2017 is in less than three weeks on February 28th – and agencies and brand

Award winning prize and promotions specialist The IMS Agency is extending its service offering with the creation of a new division, IMS Partnerships, and the appointment of Jonathan Bonnett, former Director of International Promotions at Paramount Pictures International and Head of Group Marketing Partnerships at Merlin Entertainments, to run it.
b2b

IMS Agency adds partnerships division

Award winning prize and promotions specialist The IMS Agency is extending its service offering with the creation of a new division, IMS Partnerships, and the

Meat snack brand Peperami has linked up with the new Angry Birds movie in an on-pack prize promotion with Angry Birds merchandise and weekend trips to Barcelona as prizes.
Digital

Peperami joins Angry Birds movie

Meat snack brand Peperami has linked up with the new Angry Birds movie in an on-pack prize promotion with Angry Birds merchandise and weekend trips

Taxi app Gett has linked with Warner Bros. Pictures UK for a promotion offering tickets to the London premiere of Batman V Superman: Dawn Of Justice.
Digital

Gett Batman V Superman ticket promo

  Black taxi booking app Gett has linked with Warner Bros. Pictures UK for a promotion offering people the chance to win tickets to the

Comparethemarket.com has linked up with Warner Bros. Pictures to offer limited edition Aleksandr and Sergei toys with the two brand characters as Batman and Superman respectively.
News

Comparethemarket offers Super Meerkat toys

Comparethemarket.com has linked up with Warner Bros. Pictures to offer limited edition Aleksandr and Sergei toys with the two brand characters as Batman and Superman

For the Romanian cinema release of Star Wars "The Force Awakens", supermarket Carrefour Romania put interactive billboards into outlets letting customers use Jedi-like gestures to buy products.
Digital

Jedi shopping at Romanian Carrefour

To celebrate the Romanian cinema release of Star Wars Episode VII “The Force Awakens” before Christmas, French-owned supermarket chain Carrefour Romania put interactive billboards into