Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.
The bd-capital team combines best-in-class investors with ex-CEOs to offer the next evolution of the Private Equity Operating Partner model. The firm focuses on high-growth
Zappit.co is a leading tech player in the promotional marketing industry, delivering insight led shopper marketing & customer care solutions through digital coupons and instant cashback.
TLC Worldwide, the global leader in consumer rewards, has announced the launch of COSMOS, the latest iteration of its revolutionary rewards and insights platform that
The IPM Awards 2023 is one of the most eagerly anticipated awards in the promotional marketing industry. The annual awards recognise excellence in promotional marketing
Opinion From IncentiveSmart There are some things we can’t help but resent spending our money on. When that ‘Check Engine’ light starts glowing, or when
We are delighted to let you know that, on March 15th 2023, IPM member Mando is launching a new white paper with YouGov “Understanding Loyalty
Opinion from David Pearson CEO at SPARK A recent study by Emarsys, into customer loyalty in the UK, revealed that over half of UK respondents
By Andy Philpott, Sales and Marketing Director at Edenred. The first half of 2022 has seen brutal increases in the cost of living, not seen
Mando-Connect and Ogilvy hosted one of the first face-to-face loyalty events since 2019 to celebrate the launch of Mando-Connects latest whitepaper: ‘What the British want
Costa Coffee, the nation’s favourite coffee shop brand* has unveiled Costa Club, a new loyalty proposition with value at its heart. Originally launched in March