ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

Opinion

Behavioural Science Meets Creativity

By Sara Bru-Garcia on Behalf of The Together Agency Whether it’s getting people to buy a product or persuading them to use a service, we’re

News

Why virtual reality matters to experiential marketing

Lee McCarrick, Business Development Manager at Eventeem, shares how using virtual reality in experiential marketing campaigns create higher consumer engagement. Virtual reality is not only

industry

UK ad spend hits £6bn in Q1 2019

UK ad spend rose 4.2% year-on-year to reach £6.0bn in Q1 2019, marking the 23rd consecutive quarter of market growth and covering the three-month period