Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.
Marks & Spencer has launched a pop-up tasting experience as part of its ‘Spirit of Summer’ campaign, focusing on its new food range which has
Sparks hits the mark for Marks & Spencer ‘National Treasure’ Marks and Spencer introduced its first store card, ‘Sparks’, in 2016, offering a personalised loyalty