ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

Mobile phone network Three will be running a pop-up ‘All You Can Pug’ brunch to celebrate Puggerfly, the star of its latest ad campaign and the world’s first Augmented Reality (AR) pet.
Charity

Three launches pop-up Pug Brunch

Mobile phone network Three will be running a pop-up ‘All You Can Pug’ brunch to celebrate Puggerfly, the star of its latest ad campaign and, the

The cards, which will be given to purchasers of the IMO S smartphone, will give consumers 2-for-1 or 50% off over 6,500 restaurants nationwide. The promotion has been created for Virgin and IMO by loyalty agency TLC Marketing.
Digital

Virgin and IMO mobile tastecard rewards

Virgin Media has partnered with new London-based smartphone brand, IMO (In My Opinion), to release two smartphones and one mobile hotspot product in the UK,

Kevin Bacon plus various football greats are promoting the fact that EE customers are being offered six months free access to BT Sport channels.
Digital

Bacon backs EE BT Sport App

Kevin Bacon and a host of football greats are appearing in EE’s latest TV ad, promoting the fact that EE customers are being offered six