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Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

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Building on its successful brand activations in Sheffield, Birmingham and Dublin last year, beer brand Coors Light been giving Glaswegians the chance to sample “ultimate refreshment” by taking the Ice Cave from its TV ads to the Scottish city, to coincide with a number of other events.
experiential

Coors Light takes its Ice Cave to Glasgow

Building on its successful brand activations in Sheffield, Birmingham and Dublin last year, beer brand Coors Light has been giving Glaswegians the chance to sample

Molson Coors has launched two linked Coors Light ice-themed promotions, fronted by Jean-Claude Van Damme. The latest offers consumers the chance to win ‘once-in-a-lifetime adventures’ to a rave in the Coors Light ‘Ice Cave’ in Les Arcs, France plus thousands of other prizes.
Digital

Coors Light ‘Ice Cave’ party

Molson Coors has launched two linked Coors Light ice-themed promotions, fronted by Jean-Claude Van Damme. The latest offers consumers the chance to win ‘once-in-a-lifetime adventures’ to

Molson Coors, one of the UK’s biggest brewers, has revealed its promotional plans for Carling in the lead up to 2016’s ‘summer of football’.
News

Carling celebrates 2016 football summer

Molson Coors, one of the UK’s biggest brewers, has revealed Carling’s promotional plans in the lead up to 2016’s ‘summer of football’, centred around the