ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

experiential

Deadpool 2 brought back Blockbuster to the UK

Blockbuster Video recently made a nostalgic return to the British high street this month thanks to Ryan Reynolds’ wisecracking superhero Deadpool. A brand new Blockbuster Video

Campaign of the Week

Vodafone creates cinema from 100 mobile phones

Vodafone recently launched the #VodafonePocketCinema, which invited shoppers at the Birmingham Bullring to take a seat in giant comfy deck chairs, devour some popcorn and enjoy

Digital

Coca-Cola ‘Chill Zone’ in Vue, Westfield

In partnership with Coca-Cola European Partners and Vue Entertainment, integrated agency LIFE has launched the ‘Coca-Cola Chill Zone,’ a fully immersive experience for teen cinema goers. The