ipm Bitesize

Inspiration, education, and deeper connection for professionals in marketing, advertising, and media. Our coverage extends beyond traditional advertising, featuring immersive brand experiences, in-store activations, and on-pack promotions. Dive into the latest brand and influencer partnerships, explore the psychology of loyalty, and discover the effectiveness of brand experience. For over over 90 years, this platform has served the marketing community as an indispensable resource for keeping industry professionals ahead of the curve in a rapidly evolving market.

Latest News

Müller Rice has announced an extended partnership with the US National Basketball Association (NBA) that sees the brand become an official marketing partner of the upcoming NBA Global Games London 2017. The dairy company will be running an on-pack promotion and a separate multimedia promotion as part of the deal.
News

Müller and NBA Global Games London 2017

Müller Rice has announced an extended partnership with the US National Basketball Association (NBA) that sees the brand become an official marketing partner of the

The release of Bridget Jones’s Baby has been marked with a number of high profile partnerships with brands, with at least two -- Müller and Aero – running on-pack prize promotions. Bridget Jones’s Baby went on release in cinemas last month.
News

Bridget Jones’s Baby promotions

The release of Bridget Jones’s Baby has been marked with a number of high profile partnerships with brands, with at least two — Müller and

Dairy firm Müller is celebrating its partnerships with Team GB and Team Ireland with a Gold Medal competition to win one of five £50,000 prizes.
News

Müller Team GB gold medal promo

Müller Yogurt & Desserts, Britain’s leading yogurt and chilled dairy pudding manufacturer, is celebrating its dual partnerships with Team GB and Team Ireland with a

Müller Wiseman launches ‘MOOvember’

Müller Wiseman Dairies is teaming up with the Movember Foundation this November to launch a new on-pack promotion, MOOvember, across 500ml cartons and 1 pint